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Is brunch a thing in Japan?

Brunch, the breakfast-lunch hybrid meal that has taken over Western countries like the United States and Canada, has become a popular way to spend weekends with friends and family. However, when it comes to Japan, the concept of brunch is relatively unknown. While breakfast is widely practiced and lunch is an important part of the workday, the idea of combining the two in a leisurely setting has not quite caught on. But with the increasing influence of Western culture and the rise of cafes and restaurants catering to international cuisine, is brunch finally making its way into Japanese culture?

Understanding Brunch Culture in Japan: 10 Things to Know

When it comes to brunch, it’s no secret that it has become a staple for many people around the world. From New York to London, brunch is an opportunity for people to gather with friends, enjoy good food, and relax on the weekend. But what about in Japan? Is brunch a thing in Japan? Let’s dive deeper into the brunch culture in Japan and uncover 10 things to know.

1. Brunch in Japan isn’t as popular as it is in the West

While brunch has gained immense popularity in Western countries, it is not as popular in Japan. This is mainly because of differences in culture and lifestyle. Japanese people tend to have a more structured routine during the weekends and prefer to have a simple breakfast at home.

2. Breakfast is considered the most important meal of the day in Japan

Unlike in the West where brunch is seen as a leisurely weekend activity, breakfast is considered the most important meal of the day in Japan. Traditional Japanese breakfasts include a bowl of rice, miso soup, grilled fish, tofu, and a side of vegetables.

3. Brunch spots in Japan are limited

While brunch may not be a popular concept in Japan, there are still a few places where you can find a good brunch. Most brunch spots are located in major cities like Tokyo and Osaka and tend to be on the pricier side.

4. Brunch menus in Japan are fusion

As brunch is not a traditional concept in Japan, brunch menus at restaurants often feature a mix of Japanese and Western dishes. You can find eggs benedict served alongside sushi rolls and matcha pancakes.

5. Mimosas and Bloody Marys are not common

While mimosas and Bloody Marys are popular brunch cocktails in the West, they are not commonly served at brunch spots in Japan. Instead, you can expect to find a variety of teas, coffee, and fresh juices on the menu.

6. Brunch in Japan can be expensive

Brunch spots in Japan tend to be on the pricier side, with some restaurants charging around $30 or more for a full brunch set. However, there are also more affordable options available.

7. Brunch is becoming more popular with younger generations

While brunch may not be as popular with older generations in Japan, it is gaining popularity with younger generations. Many younger people are adopting a Western-style weekend routine and are interested in trying out brunch spots.

8. Brunch is typically only offered on weekends

Just like in the West, brunch is typically only offered on weekends at restaurants in Japan. Weekdays are reserved for more traditional breakfast and lunch options.

9. Reservation is recommended

As brunch spots in Japan can be limited, it is highly recommended to make a reservation beforehand. This will help secure your spot and ensure that you can enjoy your brunch without waiting in a long line.

10. Brunch in Japan offers a unique dining experience

While brunch may not be a traditional concept in Japan, it offers a unique dining experience that combines Japanese and Western cuisine. Whether you’re a tourist or a local, trying out a brunch spot in Japan is definitely worth a try.

Traditional Japanese breakfast
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Types of Japanese Brunch

As mentioned earlier, brunch culture is not as prevalent in Japan as it is in western countries. However, that doesn’t mean it doesn’t exist. Here are a few Japanese brunch options:



Asa-gohan, meaning “morning rice,” is a traditional Japanese breakfast that is served with miso soup, pickles, natto (fermented soybeans), and grilled fish. While it may not be the typical brunch food that comes to mind, it is a popular morning meal in Japan. It focuses on providing essential nutrients and energy to start the day rather than being a leisurely meal.

Westerner-style brunches

Westerner-style brunches

Some cafes and restaurants in Japan serve Westerner-style brunches that include pancakes, toast, croissants, eggs, and bacon along with coffee or tea. They may also serve Japanese-style food items such as rice and miso soup.

Buffet brunches

Buffet brunches

Buffet brunches are a recent trend in Japan. Some high-end hotels offer buffet-style brunches that feature both Japanese and Western-style breakfast items. They may include sushi, pasta, omelets, salad, and dessert spreads. They are usually priced slightly higher compared to a regular meal in Japan.



Katus-do-nabe is a Japanese comfort food that is eaten during breakfast and lunchtime. It is a rice bowl that is topped with a deep-fried pork cutlet, onions, and egg. It is a filling and savory brunch option.

Cafes and Bakeries

Cafes and Bakeries

Japan is known for its amazing cafes and bakeries. People often spend their weekend mornings enjoying a leisurely breakfast or brunch at one of these establishments. Cafes in Japan are well-known for their latte art, and bakeries often sell freshly baked croissants, bagels, and bread. Japanese bakeries often have unique and delicious savory items such as curry-filled bread, too.



Shokudo is the Japanese word for a cafeteria-style eatery that serves affordable meals. Casual shokudo’s often serve simple Japanese-style breakfasts that include rice, grilled fish, miso soup, and pickles.



Tsukemen is another popular Japanese brunch option. It is a type of ramen that’s served cold, with a separate bowl of hot soup on the side. The noodles are dipped into the soup before eating, making it a unique and tasty brunch dish.

Convenience Store Breakfasts

Convenience Store Breakfasts

Many convenience stores in Japan offer a variety of breakfast options that are affordable and tasty. They usually consist of onigiri (rice balls) filled with grilled salmon or other items, sandwiches, boiled eggs, and coffee. It’s a quick and easy way to get a meal on-the-go.

Traditional Tea Houses

Traditional Tea Houses

Another unique brunch idea is visiting a traditional Japanese tea house. Here, you can enjoy matcha tea and Japanese sweets while admiring the beautiful architecture and gardens. The experience offers a glimpse into the traditional Japanese tea ceremony culture, which emphasizes serenity, respect, and attention to detail.



Musubi is another traditional Japanese breakfast dish. It is a rice ball that’s wrapped in nori (seaweed) and filled with various ingredients such as umeboshi (pickled plum), salmon, or tuna. They are the perfect on-the-go breakfast item that can be found at convenience stores or made at home.

As you can see, there are various options for brunch in Japan. Although brunch culture is not as common as it is in Western countries, the Japanese have their unique brunch options that offer a taste of their traditional cuisine and culture.

Brunch Culture in Japan

Japan is known for its unique and fascinating culture, but does this culture include brunch? Let’s delve deeper into the brunch culture of Japan and find out.

What is Brunch?

Brunch is a meal that typically combines breakfast and lunch and is usually enjoyed on weekends or holidays. The meal often includes a mix of sweet and savory dishes, ranging from pancakes and waffles to eggs benedict and smoked salmon.

Brunch in Japan

While brunch has become really popular in Western countries, it is not as widespread in Japan. This is mainly because Japanese cuisine is very different from what is traditionally served for brunch in Western cultures. Japanese people usually have a hearty breakfast, such as rice, miso soup, and grilled fish.

Brunch Spots in Tokyo

However, due to the influence of Western culture and the rise of international tourism in Japan, there are now many restaurants and cafes that offer brunch. Tokyo, being the international capital of Japan, has a wide range of brunch spots that cater to both locals and foreigners. Some of the popular brunch spots in Tokyo include Bills Tokyo, Little Nap Coffee Stand, and Aoyama Flower Market Tea House.

Typical Brunch Dishes in Japan

Although the traditional Japanese breakfast is quite different from the typical brunch, many of the brunch spots in Japan have adapted their menus to include Japanese ingredients and flavors. Some of the typical brunch dishes in Japan are tamagoyaki (rolled omelet), Japanese-style pancakes, and avocado toast with wasabi.

Brunch vs Breakfast in Japan

While brunch is becoming more popular in Japan, it is important to note that breakfast is still the most important meal of the day for Japanese people. Breakfast is seen as an essential part of a healthy lifestyle, providing energy for the day ahead. This is why Japanese breakfasts are usually quite substantial and nutritious.

In summary, while brunch is not a traditional meal in Japan, it is becoming more popular due to the influence of Western culture and international tourism. There are now many brunch spots in Tokyo that offer both Western-style dishes and Japanese-infused brunch dishes. However, traditional Japanese breakfasts are still the norm in Japan and are considered an important part of a healthy lifestyle.

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Brunch in Japan: a Brunch-less Country?

In conclusion, while brunch might not be a popular concept in Japan yet, there are still plenty of delicious breakfast and lunch options available. It’s always interesting to learn about the unique food culture of different countries, and Japan is no exception. Thank you for taking the time to read about brunch in Japan! We hope you enjoyed it and will visit again later for more interesting articles about food and travel around the world.

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