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Who started the brunch trend?

Brunch is a meal that many people love to enjoy over the weekend. The combination of breakfast and lunch foods, accompanied by mimosas or Bloody Marys, is a perfect way to relax and catch up with friends and loved ones. But have you ever wondered who started this trend? While the origins of brunch are a bit murky, there are a few theories about how this meal came to be. In this article, we’ll explore the history of brunch and try to uncover the truth about who started this delicious and beloved tradition.

The Origins of Brunch

Brunch, as we know it today, is a combination of breakfast and lunch that usually takes place mid-morning to early afternoon, often on weekends. It’s a trendy meal that’s popular among millennials and has now become a staple in American culture. But who started the brunch trend? Let’s take a trip down memory lane and find out.

19th Century Brunch

The first mention of the term “brunch” can be traced back to an article published in an 1896 edition of Hunter’s Weekly. It was used to describe a Sunday meal that was eaten by “Saturday-night carousers,” and it usually included alcoholic drinks such as “champagne and claret.” However, this version of brunch was only popular among the rich and affluent.

Early 20th Century: Brunch Goes Mainstream

The 1920s saw the rise of brunch. It was more accessible and affordable, and it became a popular meal among the urban middle class. It was during this period that brunch began to evolve into a more leisurely meal that was meant to be enjoyed with friends and family. Brunch menus became more elaborate and included dishes like eggs Benedict, waffles, and bacon.

1950s and 1960s: Brunch is Reborn

The 1950s and 1960s saw a resurgence of brunch, and it became a popular meal for families to enjoy together on weekends. Restaurants and hotels began to offer brunch menus, and it became a staple in society.

1970s and 1980s: Brunch Takes on a New Look

The 1970s and 1980s saw a shift in brunch as it became more informal. Restaurants began to offer brunch buffets, and diners could help themselves to a variety of dishes. Brunch also became associated with the hippie movement and was seen as a way of rebelling against traditional societal norms.

The 1990s and 2000s: Brunch as a Lifestyle

The 1990s and early 2000s saw brunch become more than just a meal but a lifestyle. Brunch became an excuse to dress up, go out, and be seen. It became a social event, and restaurants began to offer bottomless brunches and unlimited mimosas.

The Growth of Brunch

In recent years, brunch has become even more popular. It has evolved into a global phenomenon, and you can find brunch menus in restaurants all over the world. Social media has played a significant role in the rise of brunch, with Instagrammers flocking to restaurants to capture the perfect brunch photo.

Who Started the Brunch Trend?

There isn’t one person or event that started the brunch trend; it has evolved over time and become a staple in American culture. But it’s safe to say that brunch has come a long way from its origins as a meal for the wealthy and has become an inclusive meal that everyone can enjoy.

The Future of Brunch

As brunch continues to grow in popularity, it’s safe to say that it’s here to stay. Brunch menus will continue to evolve, and we can expect to see more creative and exciting dishes. Bottomless brunches will also become more popular, and we can expect to see more restaurants and bars offering them. Whatever the future holds, we can be sure of one thing: brunch isn’t going anywhere.


In conclusion, brunch is a meal that has come a long way since its origins in the late 19th century. It has evolved from a meal for the wealthy to a meal that’s popular among all classes. It’s a meal that’s here to stay, and we can expect to see more creative and exciting brunch menus in the future. Brunch may not have a clear origin, but one thing is for sure: it’s a trend that’s here to stay.

The Rise of Brunch Culture and its Popularity

Brunch culture has revolutionized the way people have been socializing and dining over the years. This section of the article talks about the rise of brunch culture throughout the years and its popularity among people of all ages.

Brunch Culture and Its Origin

brunch history
The concept of brunch might have originated in England in the late 1800s, where it was a gathering for the upper-class members. Over the years, it has transformed into a meal where people from all walks of life come together to enjoy a hearty meal and socialize over drinks.

Weekend Brunch and its Popularity

weekend brunches
Weekend brunches have gained immense popularity, and it is considered a weekend ritual for many individuals and families worldwide. Several factors have contributed to the rise of weekend brunch, including the increase in the number of restaurants offering brunch and the rise of food bloggers and influencers sharing their dining experiences.

The Impact of Social Media on Brunch Culture

social media and brunch
Social media has played a colossal role in propagating the popularity of brunch culture. Food bloggers, influencers, and celebrities have been very active in sharing their brunch experiences through pictures and videos, leading the way for people to explore different brunch spots.

The Benefits of Brunch Culture

benefits of brunch
One of the significant advantages of brunch culture is the relaxed atmosphere and socialization that accompanies it. People get to bond over an extensive menu of delicious food and drinks, creating a sense of unity and camaraderie that is hard to find in other dining experiences.

The Role of Women in Brunch Culture

women and brunch culture
Women have played a pivotal role in the rise of brunch culture, organizing brunch parties with friends and bonding over food and drinks. Many restaurants are also geared towards creating a brunch experience tailored for women, like offering bottomless mimosas and fancy cocktails.

The Impact of Food and Drinks at Brunch

food and drinks at brunch
Food and drinks are some of the key elements that make brunch culture very popular. Offering a wide variety of breakfast and lunch items makes brunch a very versatile mealtime, with something to satisfy everyone’s craving.

Brunch Culture and the Tourism Industry

tourism industry and brunch culture
Brunch culture has become a significant attraction for tourists when visiting new cities. Many cities worldwide are now promoting their unique brunch offerings to attract food travelers and brunch enthusiasts.

Brunch Culture and the Millennial Generation

millennial and brunch culture
Millennials are a generation that is particularly fond of brunch culture. This generation has embraced the idea of spending time with their friends over good food and drinks, and brunch is the perfect occasion.

Brunch Culture and its Economic Impact

economic impact of brunch culture
The rise of brunch culture has had a significant economic impact, with restaurant owners and employees benefiting from the increase in dining traffic. Brunch is now a high-revenue mealtime for many restaurants worldwide.

The Future of Brunch Culture

the future of brunch culture
With the constant evolution of brunch culture, the future is exciting and unpredictable. However, one thing is for sure; brunch culture is here to stay. The rise of experiential dining and unique culinary experiences will play a significant role in the future of brunch culture.

The History of Brunch

1. The Origins of Brunch

While it’s unknown who exactly started the brunch trend, it is believed to have originated in England in the late 19th century. Brunch was a combination of breakfast and lunch, typically served on Sundays after church. The term “brunch” first appeared in an 1895 issue of Hunter’s Weekly.

Victorian Brunch

In the United States, brunch became popular in the 1920s when Hollywood stars started making it a regular Sunday outing. The trend continued through the 1930s and 1940s, with many restaurants and hotels adding brunch to their menus.

2. The Rise of the Brunch Culture

By the 1960s, brunch had become a popular social gathering. It was no longer just a Sunday morning tradition but also a way for people to catch up with friends over a meal. Brunch menus became more elaborate, often featuring champagne, Bloody Marys, and other cocktails.

Brunch Culture

In recent years, brunch has become a cultural phenomenon. Restaurants all over the world now offer brunch menus, and there are even brunch festivals and events. Brunch has become a way for people to socialize, celebrate special occasions, and enjoy a leisurely meal.

3. Brunch Around the World

While brunch is often associated with Western culture, it has become popular in many countries around the world. In Japan, for example, “brunching” is a popular way to spend a Sunday morning. In Israel, brunch is typically a large family gathering, with many traditional Jewish dishes on the menu.

Global Brunch

Brunch in Australia often includes hearty dishes like bacon, eggs, and avocado toast, while in Mexico, chilaquiles and huevos rancheros are popular brunch options. No matter where you go, you can almost always find a delicious brunch menu to enjoy.

4. Healthy Brunch Options

While brunch is often associated with indulgent dishes like pancakes and waffles, there are many healthy options to choose from as well. Popular healthy brunch dishes include avocado toast, Greek yogurt with fresh fruit and granola, and egg white omelets.

Healthy Brunch Options

If you’re looking to enjoy a healthy brunch, look for dishes that are high in protein and fiber, and low in added sugars. Many restaurants now offer special “healthy” brunch menus, so be sure to ask your server.

5. Brunch Etiquette

Brunch is a casual meal, but that doesn’t mean there aren’t rules of etiquette to follow. If you’re invited to a brunch gathering, try to arrive on time, as many brunch spots have wait times and reservations. It’s also important to dress appropriately – while you don’t need to wear a suit or dress, avoid wearing anything too casual, like workout clothes.

Brunch Etiquette

When ordering brunch, don’t be afraid to ask your server for recommendations. Brunch menus can be overwhelming, so your server can help guide you toward the more popular dishes. And of course, don’t forget to tip your server!

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So, who started the brunch trend?

As we have learned, the evolution of brunch as a social and cultural phenomenon has been a long and multi-faceted process. While there may not be a clear-cut answer to who exactly started this popular weekend ritual, we do know that it has become a beloved tradition around the world. With its creative menus, leisurely atmosphere, and social nature, brunch is here to stay. Thank you for reading and we hope to see you again soon to discover more about the fascinating history of food and culture.

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